We built it for our own agency first.

Clipping Hunter was built inside JET, a PR and communications agency that works with brands across Europe and the Americas. We spent years doing the same thing every PR team does. Reading coverage every morning, keeping a media list in a spreadsheet, chasing journalists by memory and rebuilding the same report at the end of every month.

The tools we could buy were either priced for a multinational or so thin that we went back to Excel by the second week. So we built the one we wanted, ran our own clients on it, and kept fixing what broke. That is still how it improves.

It is a young product and we say so plainly. We are opening it to a small group of agencies in the UK, the US, Canada, Ireland, Australia and New Zealand, one client at a time, so we can watch how it holds up before we sell it to anyone.